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The Great Unbundling.
Systems are in a continuous flux of bundling and unbundling. Software is no different. Like AirBnB was a spinoff of Craigslist, the unbundling of Reddit, Pinterest and other platforms is happening fast.
From Broadcasts to Networks.
Communities are a shift away from broadcasts – with one dominant sender (email lists, thought leader accounts) – to networks. Networks provide equality of interaction, and stronger lock-in effects.
The Passion Economy
The future of work is passion-driven. Communities are where passion interacts. Modern-day tools let creators build platforms for such high-quality members, that one does not need many of them to run a profitable business.
People are looking to build a less transactional, more interactive relationship with brands & people.
Creator-side
via Li Jin
Customer-side
To facilitate a place for like-minded people to meet, share and learn, together.
Key Features
via Li Jin
"The goals for each community will vary, but generally, you are aiming for conversations, collaboration, connections, and personal growth or education of your people." – Rosie Sherry
| Attribute | Score | Comments |
|---|---|---|
Cost | Very Low | Can be built using free tools. Content can be created for free. |
Difficulty | High | Easy to launch. Hard to scale. |
Competition | Moderate | Different for each niche. Most communities exist in some form. |
USPs 🧲
1 more in the Pro Report.
"Escape competition through authenticity." – Naval Ravikant
Leverage 📈
How to scale money?
Product leverage Build once, sell forever.
Network Leverage Word of mouth.
Go-to-Market Strategy 🛫
How to find and attract users?
3 more in the Pro Report.
Cheat Codes 🎮
How to accelerate the Go-to-Market?
3 more in the Pro Report.
Find your 100 True Fans.
👋 That's all, peeps!
See you next time.
Buy the Pro Report for even more Online Community Startup Insights.
What you get:
- Validation: How to test interest your community low-risk.
- MVPs: How to build & launch your community in <24 hours.
- Key Metrics: How to measure community performance.
- Dream Team: What your ideal startup team looks like.
- Risks: How to avoid failure with your community.
- Responsibility: How to run an responsible community.
- BONUS: +3 Business Models, +3 Cheat Codes, +3 G2M Strategies, +2 Moats & +1 USPs.
⚡️ Need help launching your Online Community startup? Check-out our startup coaching (DM), and venture building offering.
Resources
- This thread by Li Jin
- https://rosieland.substack.com
- https://firstround.com/review/from-instant-pot-to-instagram-critical-lessons-in-startup-community-building/
- ... Note to self: Keep track of references better.
Tools
Membership: Patreon – Podia Newsletters: Substack Chat: Discord – Slack (Plugins: Sparkly, Lowdown, Launchpass) Live Streaming: Twitch Platform: Circle – Mighty Networks Audio: Clubhouse Virtual Meetings: Icebreaker – Spatial Virtual Events: Airmeet